Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Google Remarketing is a great way to capitalize on people who are already in the buying cycle for your service or product. We target people who have visited your website with ads that make sense for that user. If they visited the A/C Page, we will want to show A/C remarketing ads. This helps keep your brand top of mind while focusing your budget on people that you know are already qualified.